Media Coverage

CNA Article 18/12/2022 – An elaborate coverage by CNA about LLC process with video on the factory process: 

Frontline – Chinese Current Affair (前线追踪 ) 18/03/2023 – Coverage on what Cloop does and our process: 


Mothership Article 05/12/2022 – Cloop Textile Recycling Bins feature

Straits Times Article 17/09/2022 – Nee Soon GRC textile recycling launch

Straits Times Article 11/07/2023 – Why 90% of this social entrepreneur’s wardrobe is pre-owned

MP Eric Chua’s explanatory video

MP Louis Ng’s facebook bin launch post

Where to Singapore’s old ‘sexy shorts’ go?

Mandarin 中文

Lianhe Zaobao Article 05/07/2022 – First Textile Recycling Bin launch 

Curious City 2 EP10 (31:10 onwards) 04/09/2023 on Channel 8 and Mediacorp Mewatch

#城市早点名| Pan Jia Biao 潘家镳 Capital 958 DJ 琪琪 Qiqi 高逸芯 Yixin #新闻聊开来:新衣哪有旧衣好?过新年、穿新衣、戴新帽,传统的过年习俗碰上节约环保概念日益盛行,你能接受穿二手衣拜年吗?据了解,二手衣物的销量近来明显走俏,你怎么看呢?欢迎你一起聊开来~ 马上点击收听:

Lianhe Zaobao Article 05/14/2024 逾140业者响应减废运动 提倡节约食物少用一次性用品

Cloop’s story featured in Curious City 2 EP10 on September 4, 8pm at Channel 8 and Mediacorp Mewatch. Also on Mediacorp Entertainment youtube: (31:10 onwards)

Information from Cloop

About Cloop x Lifeline Textile Recycling and Donation Guidelines

What happens to the donated items?

LLC Factory zero waste process

CNA coverage:

All media coverage here.

Cloop Received Token of Appreciation from PM Lee Hsien Loong

Shortly after celebrating Cloop’s 3rd year anniversary, we received a token of appreciation from PM @leehsienloong at the @amktowncouncil Tree Planting Day event on 29 October 2023. Thank you so much for this! It’s extra special for me because I grew up in Ang Mo Kio central and awesome to contribute back in this manner.

Since early 2023, AMK TC adopted 31 Cloop textile recycling bins and have diverted 141,678 KG of textile waste from the incinerator and landfill by Q3! 18 more Cloop bins will be deployed in Ang Mo Kio town area in preparation for the spring cleaning season. #recycleright and find out what happened after at pinned video coverage by @channelnewsasia

Thank you AMK TC for working with Cloop towards a cleaner, greener Earth! And thank you all for recycling your preloved textiles with Cloop!

Deputy Prime Minister - Heng Swee Keat

Spring cleaning for the New Year and looking to give your pre-loved textile items a new lease of life? You can recycle clothes, bags, shoes or textile household items in a clean and dry condition at the @eastcoasttc Textile Recycling Bins. These large yellow bins are conveniently located across 18 locations in East Coast. I encourage our residents to make good use of them and contribute to a green and more sustainable future! ♻️
Read more in our latest East Coast e-newsletter:

Senior Minister of State for Sustainability and the Environment - Amy Khor

Calling on fashion lovers! This #ClimateActionWeek, the Singapore Fashion Council and Cloop are offering options for you to stay in trend sustainably. You can transform your own pieces by picking up some upcycling tips at the Singapore Fashion Council’s workshop or simplyl drop off your preloved clothes at Cloop’s recycling bins found at 10 locations across the island. 

The textile recycling rate in Singapore is 4%. Properly managing and treating our textile waste can help to realise our vision of making Singapore a Zero Waste nation. Whether you choose to upcycle or send your preloved clothes to Cloop for recycling, you will be doing your part to reduce waste in Singapore.

Find out more about the Singapore Fashion Council and Cloop’s initiatives, as well as other options available for you to reduce waste, at 

#TowardsZeroWaste #ClimateActionSG #SGGreenPlan

Minister for Sustainability and the Environment of Singapore - Grace Fu

Learning about the work of Cloop, a local clothes swap organisation that also runs talks and workshops to help people understand the environmental impact when they consume fast fashion. Do recycle your pre-loved clothing at their textile recycling bins set up across Singapore.

Member of Parliament Rachel Ong

#Didyouknow You can recycle your unwanted textiles, fabrics and clothes with the newly installed Yellow Cloop Textile Recycling Bins around town! 👕👖🧸

Part of PAP Town Council’s Action for Green Towns (AGT) plan, the initiative allows residents to recycle clothes, bags, shoes, belts, caps/hats, accessories and household items such as soft toys, pillows, towels and linens in any clean and dry condition (new or old). Just pack them in any bag within 50cm X 50cm, max. 7kg, and place them inside the bin.

The 2 bins in Telok Blangah are located at Blk 77 Telok Blangah Drive (in front of POSB ATM) and Blk 28D Dover Crescent (on grass beside service road).

If you would like to check out other initiatives to close the fashion loop, be sure to follow for the latest updates!

#ourtelokblangahourhome #TelokBlangahdivision #PAP4Sustainability #Action4GreenTowns #WCTC #Cloopbin #closetheloop #closingthefashionloop #zerowastetolandfills #responsiblerecycling #circularfashion #textilerecyclingbin

Member of Parliament Louis Ng

Thank you to our staff @ Nee Soon Town Council for your hard work and a big thank you to our partners Cloop, Life Line Clothing, SGRecycle, and susGain.
And thank you to Daryl and Youjie for coming up with this idea of recycling our pre-loved clothes.


What happens to these donated pre-loved clothes?

Life Line Clothing, is an ISO-accredited textile recycler who works with over 25 Malaysia councils and companies such as IKEA, Shell, AEON and Tesco in Malaysia. Besides upcycling the collected materials into new textile items, re-usable items are made into apparels to be worn again. Some items are downcycled to be made into industrial cleaning cloths. Items that are torn, damaged and not fit for reuse are stripped mechanically to fibres to be turned into products such as rugs and gloves. Textiles that cannot be reused will be processed into material reinforcements in specific kinds of concrete. Shoes collected are turned into materials used for playground surfaces! The recycler has also been working with the DBS, Standard Chartered and NTU students to chemically recycle fibre back to fine yarn for clothing.

Member of Parliament Jamus Lim

We stumbled on a number of our specialized recycling bins, which are designated for the collection of textiles and other personal use items, such as bags and shoes. The brightly colored yellow bins can be found in clusters around #Anchorvale, and in time, these will also be rolled out to the other divisions of #SengkangGRC. We encourage residents to consider dropping off their preloved items—assuming they are in reasonable condition—in these bins, instead of disposing them. Depending on their state, the items are either resold in second-hand markets in Malaysia, sold for upcycling into other products, or (in the worst-case scenario) used as fuel along with coal to produce energy.

Thanks to our partners, Life Line Clothing, for their commitment to this work of reducing our impact on the planet. Their approach goes beyond the usual 3Rs of reuse, reduce, and recycle, to add another “R”: of renewing the lifespan of some of these donated items. The project is part of the ongoing effort by the town council to implement green initiatives across the estate.

Member of Parliament Eric Chua

[ New Textile Recycling Bins 🗑 ]

As part of the Action for Green Towns initiative, there are now 7 new textile recycling bins in @ourtanjongpagar for us to recycle our clothes!

📍40 Cambridge Road
📍85 Dawson Road
📍1 Jalan Bukit Merah
📍127 Kim Tian Road
📍35A Margaret Drive
📍75B Redhill Road
📍4 Tanjong Pagar Plaza

👚In addition to clothes, you can also recycle items such as bags 💼, shoes 👞, accessories, belts, hats/caps 🧢, and household items such as toys 🧸, pillows and linens, in any condition!

What happens to these textiles when you drop them off into the bin? Check out this video to find out more!

Jasmine representing Cloop at SMU's first Sustainability Week Panel Discussion with Amy Khor

This week is the @msesingapores Climate Action Week! Besides working hard on planting Cloop textile recycling bins around Singapore (Update: We have hit our 10 bins target since the first bin launched in July! Friday, we planted another 8 bins in Nee Soon and Tanjong Pagar districts!), I am delighted to be invited as a panelist alongside SMS Amy Khor and Sean Tan (@insectfeedtechnologies) at the Singapore Management University’s first Sustainability Week – fireside chat ‘Towards Net Zero’ moderated by @nxndita.

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